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1.
Principles of Advertising/ Philip Ward Burton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey: Prentice-Hall, 1961,c1955
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 B 956.

2.
Advertising account planning [electronic resource] : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer. by
Edition: 3rd ed.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: London ; New York : Routledge, 2015
Online resources:
Availability: Items available for loan: National Library of India (1).

3.
Advertising principles, problems, and cases/ Charles J Dirksen, Arthur Kroeger and Francesco M. Nicosia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: D.B. Taraporevala, 1978
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 D 629.

4.
Instant advertising/ Bradley J. Sugars by Series: Instant success series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 Su 32 i.

5.
Advertising agency - client relations: a strategic perspective/ Paul Michell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Croom Helm, 1988
Availability: Items available for loan: National Library of India (1)Call number: E 659.112 M 582.

6.
Production and creativity in advertising/ Robin B. Evans by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Allahabad : Wheeler Pub., 1992
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 Ev 16 p.

7.
Brek ke bāda : dūrdarśan ke vijñāpnoṁ meṁ upbhoktā-saṅskṛti ke rūpoṁ kā addhyan / ब्रेक के बाद : दूरदर्शन के विज्ञापनों में उपभोक्ता-संस्कृति के रुपों का अध्ययन / सुधीश पचौरी Pacaurī, Sudhiś, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Hindi
Publication details: नई दिल्ली : राधा कृष्णा प्रकाशन, 1998
Availability: Items available for loan: National Library of India (1)Call number: H 659.152 P 115 b.

8.
Advertising in action/ Ralph Harris and Arthur Seldon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: The Institute of Economic Affairs, 1962
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 H 243.

9.
International advertising:: realities and myths/ edited by John Philip Jones by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: SAGE, c2000
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 In 8.

10.
Planning for power advertising: a user's manual for students and practitioners/ by Anand Bhaskar Halve. by
Material type: Text Text; Audience: General;
Language: English
Publication details: New Delhi : Response Books, 2005
Availability: Items available for loan: National Library of India (1)Call number: E.

11.
Advertising basics! : a resource guide for beginners/ J. V. Vilanilam, A. K. Varghese. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books, c2004
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 V 71.

12.
The art of writing advertising/ interviewed by Denis Higgins; conversations with William Bernbach ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2004
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 H 535.

13.
Advertising (Principles and practice)/ S.A. Chunawalla and K.C. Sethia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: Himalaya Pub. House, 1986
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 C 472.

14.
How to write a good advertisement: a short course/ Victor O. Schwab by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Harper, c1962
Availability: Items available for loan: National Library of India (1)Call number: E 659.1322 Sch 91.

15.
Adversting management: text and cases/ Neil G. Borden and Martin V. Marshall by
Edition: 1st Indin rep.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: D.B Taraporevala, 1971
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 B 644.

16.
Emergency response contacts listing directory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Washington, D.C. : United States Government Printing Office, 1981
Availability: Items available for loan: National Library of India (1)Call number: U.S 659.132 Us 3.

17.
How advertising works [electronic resource] : the role of research / edited by John Philip Jones. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1998
Online resources:
Availability: Items available for loan: National Library of India (1).

18.
Local authorities advertisements for staff: some notes on their form and content/ Royal Institute of Public Administration by
Material type: Text Text; Format: print
Language: English
Publication details: London: Royal Institute of Public Administration, 1959
Availability: Items available for loan: National Library of India (1)Call number: E 659.13 R 812.

19.
Brek ke bād : dūrdarśan ke vijñāpnoṁ meṁ upbhoktā-saṁskṛti ke rūpoṁ kā addhyan / ब्रेक के बाद : दूरदर्शन के विज्ञापनों में उपभोक्ता-संस्कृति के रुपों का अध्ययन / सुधीश पचौरी Pacaurī, Sudhīśa by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Hindi
Publication details: नई दिल्ली : राधा कृष्णा प्रकाशन, 1998
Availability: Items available for loan: National Library of India (1)Call number: H659.152 P115b.

20.
Advertising for account holders [electronic resource] / Nigel Linacre. by Series: Routledge library editions. Marketing ; v. 11
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: London ; New York : Routledge, 2015
Online resources:
Availability: Items available for loan: National Library of India (1).

                                                                           
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