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	1.	No cover image available Readings in marketing/ edited by Charles J. Dirksen, Arthur Kroeger and Lawrence C. Lockley by Dirksen, Charles J [edt] Kroeger, Arthur [edt] Lockley, Lawrence C [edt] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Illinois: Richard D. Irwin, 1963 Availability: Items available for loan: National Library of India (1)Call number: E 658.8082 D 629. Place hold Request article Save to lists
	2.	No cover image available Advertising principles, problems, and cases/ Charles J Dirksen, Arthur Kroeger and Francesco M. Nicosia by Dirksen, Charles J Kroeger, Arthur [jt aut] Nicosia, Francesco [jt aut] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Bombay: D.B. Taraporevala, 1978 Availability: Items available for loan: National Library of India (1)Call number: E 659.1 D 629. Place hold Request article Save to lists

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