Marketing management/ (Record no. 336830)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01019nam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000376569 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210602181412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110113s2005 ii a e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120327993 |
| Terms of availability | Rs.495.00(pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201101132318 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLI : |
| Language of cataloging | eng |
| Transcribing agency | NLMARC21 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | ii |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management/ |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 729, [43]p. : |
| Other physical details | ill., ports.; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 3586 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 71104 |
| 887 ## - NON-MARC INFORMATION FIELD | |
| Content of non-MARC field | Tarapada Naskar jgs |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | DB97922 |
| b | 13.8.05 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | E/O 658.8 K 848 m (4) |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | Tarapada Naskar |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | jgs |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 100 |
| 6 | DBA000097922ENG |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New English Oversized | National Library of India | National Library of India | New English Oversized - Main Stack Division | E/O 658.8 K 848 m (4) | DBA000097922ENG | 02/06/2021 | 02/06/2021 | Books |
