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Marketing management/

Kotler, Philip

Marketing management/ Philip Kotler, Kevin Lane Keller - 12th ed. - New Delhi : Prentice-Hall, 2005 - xxxvii, 729, [43]p. : ill., ports.; 28 cm.

Includes bibliographical references and index

ISBN: 8120327993 Rs.495.00(pbk)

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8

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