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1.
Designing and evaluating value added services in manufacturing e-market places/ edited by G. Perrone, M. Bruccoleri and P. Renna by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Dordrecht, The Netherlands : Springer, c2005
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.872 D 46.

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2.
Mobile marketing fundamentals and strategy Kaan Varnali, Aysegul Toker, Cengiz Yilmaz. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2011
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 V 431.

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3.
E-marketing/ Judy Strauss, Adel El-Ansary, Raymond Frost by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Prentice-Hall, 2006
Availability: Items available for loan: National Library of India (1)Call number: E 381.1065 St 82 (1).

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4.
The complete guide to e-mail marketing : how to increase your sales and prafits through e-mail marketing / Bruce C. Brown by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Vision Books., 2011
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 B 812.

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5.
E-Marketing : a comprehensive textbook/ Eliza Sharma, Jyoti Sindhu by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Regal Publication , 2016
Availability: Items available for loan: National Library of India (1)Call number: E 381.1065 Sh 23 m.

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6.
E-marketing / Judy Strauss [and] Raymond Frost by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, 2012
Availability: Items available for loan: National Library of India (1)Call number: E 381.1065 St 82 (3).

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7.
E-marketing / Judy Strauss [and] Raymond Frost by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, 2009
Availability: Items available for loan: National Library of India (1)Call number: E 381.1065 St 82 (2).

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8.
Online Marketing [electronic resource] / by Ralf T. Kreutzer. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: (1)Call number: 658.872 | 659.144.

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9.
Services marketing : the Indian context/ R. Srinivasan by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Prentice-Hall of India, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Sr 34.

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10.
Services marketing : the Indian context/ R. Srinivasan by
Edition: 4th ed.Eastern economy edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Delhi : PHI Learning, 2014
Availability: Items available for loan: National Library of India (1)Call number: E 338.40954 Sr 34 r (1).

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11.
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Fundamentals of E-Marketing / Neeru Kapoor by
Material type: Text Text; Format: print ; Audience: Adult;
Publication details: New Delhi : Pinnacle Learning,, 2018
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 K 141.

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12.
Digital Marketing Strategies for Value Co-creation [electronic resource] : Models and Approaches for Online Brand Communities / by Wilson Ozuem, Michelle Willis. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022
Online resources:
Availability: Items available for loan: (1)Call number: 658.872 | 659.144.

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13.
Social Media for Leaders [electronic resource] : Your team can steer the boat but you need chart the course / by Stefanie Babka. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

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14.
Depth and expanse of online marketing mettle/ edited by P. S Nagarajan, by
Material type: Text Text; Format: print ; Audience: General;
Language: English
Publication details: Madurai : Shanlax Publications, 2019
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 D 442 d.

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15.
Social Influence on Digital Content Contribution and Consumption [electronic resource] : Theories, Empirical Analyses, and Practices / by Xuejing Ma. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Singapore : Springer Nature Singapore : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

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16.
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The handbook of tele marketing: strategies for implementation and management/ Michael Stevens by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Decisions Group, 1991
Availability: Items available for loan: National Library of India (1)Call number: E 658.84 St 4.

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17.
Agile Marketing Performance Management [electronic resource] : 10 Success Factors for Maximizing Marketing ROI Dynamically / by Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar. by Series: Management for Professionals
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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18.
Wagon to riches: network marketing / Mohit Sardana by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Delhi : Krishna Prakashan Media , 2006
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.872 Sa 72.

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19.
Digital Business in Africa [electronic resource] : Social Media and Related Technologies / edited by Ogechi Adeola, Jude N. Edeh, Robert E. Hinson. by Series: Palgrave Studies of Marketing in Emerging Economies
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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20.
Yes Logo [electronic resource] : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market / by Jiazhuo George Wang, Shuo Qin, Allison Wang. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Singapore : Springer Nature Singapore : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658,827.

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