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1.
Brand segmentation : seven strategies for effective segmentation/ Jagdeep Kapoor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan, 2006
Availability: Items available for loan: National Library of India (1)Call number: E 658.8020954 K141.

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2.
Market segmentation: conceptual and meothodological foundations/ Michel Wedel, Wagner A. Kamakura by Series: International series in quantitative marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston: Kluwer Academic , 2000
Availability: Items available for loan: National Library of India (1)Call number: E 658.802 W 414.

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3.
Segmentation of labour market : a case study of Bombay / L. K. Deshpande by Series: Kunda datar lectures, 1983
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Calcutta : Orient Longman, 1985
Availability: Items available for loan: National Library of India (1)Call number: E331.1120954 D459.

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4.
Consumer profiles [electronic resource] : an introduction to psychographics / Barrie Gunter and Adrian Furnham. by Series: Routledge library editions. Consumer behaviour ; v. 5
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon : Routledge, 2015
Online resources:
Availability: Items available for loan: National Library of India (1).

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5.
Theories of labour market segmentation / R. Loveridge and A. L. Mok by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Martinus Nijhoff Social Science Division, 1979
Availability: Items available for loan: National Library of India (1)Call number: E331.112 L946.

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6.
A nonparametric approach to perceptions-based market segmentation : foundations / Josef A. Mazanec, Helmut Strasser by Series: Interdisciplinary studies in economics and management ; vol. 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wien : Springer, c2000
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.83 M 456.

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7.
Marketing: concepts and strategies/ S.J. Bedekar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: Oxford University Press, 1991
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 B 39.

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8.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant/ W. Chan Kim, Renne Mauborgne by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Boston, Mass. : Harvard Business School Press, c2005
Availability: Items available for loan: National Library of India (1)Call number: E 658.802 K 56.

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9.
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How to sell yourself to others/ Elmer Wheeler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: Wilco Pub. House, c1947
Availability: Items available for loan: National Library of India (1)Call number: E 658.801 W 562.

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10.
The next economy: will you know where your customers are?/ Elliott Ettenberg by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education, c2002
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Et 75.

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11.
Models of buyer behavior : conceptual, quantitative and empirical / Jagdish N. Sheth by Series: Series in marketing management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Harper and Row, c1974
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.834 Sh 59.

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12.
Wonder women : marketing secrets for the trillion-dollar customer/ Iain Ellwood with Sheila Shekar by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Houndmills, Basingstoke, Hampshire, Eng. : Palgrave Macmillan, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 El 88.

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13.
The turning point / Kalindi Kale by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Pune : Vishwakarma Pub., 2017
Availability: Items available for loan: National Library of India (2)Call number: E 658.802 K 124, ...

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14.
Consumer behaviour : insights from Indian market / Ramanuj Majumdar by
Publication details: Delhi : PHI Learning (India), 2013
Availability: Items available for loan: National Library of India (1)Call number: E 658.83420954 M 289.

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15.
Marketing management/ Dr. C.B. Gupta and Dr. N. Rajan Nair by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Sultan Chand, 1996
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 G 959m.

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16.
Aesthetics in marketing/ Rajat K. Baisya, G. Ganesh Das by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Response, 2008
Availability: Items available for loan: National Library of India (2)Call number: E 658.8001 B 165, ...

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17.
Integrated direct marketing: techniques and strategies for success/ Ernan Roman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1988
Availability: Items available for loan: National Library of India (1)Call number: E 658.84 R 661.

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18.
Cutting-edge marketing analytics: real world cases and data sets for hands on learning/ Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox by
Material type: Text Text; Format: print ; Audience: General;
Publication details: Noida: Pearson India Education Services Pvt Ltd, 2019
Availability: Items available for loan: National Library of India (1)Call number: E 658.802 V 559.

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19.
Managerial marketing/ Dr. H.J. Kuhlmeijer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Leiden: H.E. Stenfert Kroese B.V., 1975
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 955.

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20.
Marketing mangement: providing, communicating and delivering value/ Frank Bradley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Prentice-Hall, 1995
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 B 729.

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