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1.
Mass Customization and Customer Centricity [electronic resource] : In Honor of the Contributions of Cipriano Forza / edited by Thomas Aichner, Fabrizio Salvador. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

2.
The little book of big customer satisfaction measurement / Ajit Rao, Subhash Chandra by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : SAGE Publications India Pvt Ltd, 2012
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 R 18.

3.
Measuring and managing customer satisfaction: going for the gold/ Sheila Kessler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wisconsin: ASQC Quality Press, 1996
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 K 485.

4.
The joyless economy: an inquiry into human satisfaction and consumer dissatisfaction/ Tibor Scitovsky by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Oxford University Press, 1976
Availability: Items available for loan: National Library of India (1)Call number: E 658.83 Sci 85.

5.
Service quality : concepts and models/ R. Kavitha by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Erode : Pallavi Pathippagam S. India, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 178.

6.
Organizational behavior : improving performance and commitment in the workplace / Jason A. Colquitt, Jeffery A. Lepine, Michael J. Wesson by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2011
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.3 C 719.

7.
Consumer retention and satisfaction in business management / H.G. Patil by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kanpur : Chandralok Prakashan, 2017
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 P 273.

8.
Wide - angle vision: beat your competition by focusing and frings competitions, lost cutorers and rogue employees/ Wayne C. Burkan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: John Wiley, c1996
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 B 917.

9.
The art of pricing : how to find the hidden profits to grow your business / Rafi Mohammed by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Crown Business, c2005
Availability: Items available for loan: National Library of India (1)Call number: E 338.52 M 725.

10.
Customer loyalty : concept, context and character / Alok Kumar Rai, Medha Srivastava by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : McGraw-Hill Education, c 2014
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 R 13 a.

11.
Emotion marketing : the hallmark way of winning customers for life/ Scott Robinett and Claire Brand with Vicki Lenz; [foreword by Don Hall] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 R 552.

12.
Service sector mamanagement by
Material type: Text Text; Format: print
Language: English
Publication details: Tirunelveli : Sri Sarada College for Women, 2013
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Se 69 t.

13.
Brand equity on the wheels of advertising : A practical handbook on advertising and brand management / Noopur AgrawalNew Delhi : by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : A.K.Publication, 2009
Availability: Items available for loan: National Library of India (1)Call number: E 658.8343 Ag 81 bra.

14.
The art of pricing : how to find the hidden profits to grow your business/ Rafi Mohammed by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New York : Crown Business, c2005
Availability: Items available for loan: National Library of India (1)Call number: E 338.52 M 725.

15.
Consumer satisfaction and loyalty in Indian consumer banking / Jyoti Sharma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Universal Law Pub, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 381.30954 Sh 23.

16.
Customer-oriented planning/ Robert W. Ferrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: American Management Association, c1964
Availability: Items available for loan: National Library of India (1)Call number: E 658 F 413.

17.
Service quality: new directions in theory and practice/ edited by Roland T. Rust and Richard L. Oliver by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: SAGE, c1994
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Se 69.

18.
The Apple experience : secrets to building insanely great customer loyalty/ Carmine Gallo by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2012
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 G 138.

19.
Customer value creation behavior [electronic resource] / Youjae Yi. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, 2014
Online resources:
Availability: Items available for loan: National Library of India (1).

20.
The Seven secrets of service strategy/ Jacques Horovitz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: England: Finanacial Times, 2000
Availability: Items available for loan: National Library of India (1)Call number: E 658 H 785.

                                                                           
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