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1.
Public relations practices: managerial case studies and problems/ Allen H. Center and Patrick Jackson by
Edition: 6th ed. Indian repr.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Prentice-Hall of India, 2003
Availability: Items available for loan: National Library of India (1)Call number: E 659.2 C 333.

2.
Citizen participation in the American federal system / United States, Advisory Commission on Intergovernmental Relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Washington, D.C. : U.S. Advisory Commission on Intergovernmental Relations., 1980
Availability: Items available for loan: National Library of India (1)Call number: U.S 343.73071 Un 3.

3.
Citizen participation in the American federal system / United States, Advisory Commission on Intergovernmental Relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Washington, D.C. : U.S. Advisory Commission on Intergovernmental Relations., 1980
Availability: Items available for loan: National Library of India (1)Call number: US 343.73071 Un 31(Aug./1979).

4.
Fundamentals of public relations: professional guidelines, concepts and intergrations/ Lawrence W. Nolte by Series: Pergamon management and business series ; no. 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Pergamon Press, c1974
Availability: Items available for loan: National Library of India (1)Call number: E 659.2 N 725.

5.
International public relations in practice: first hand experience of 14 professionals/ edited by Margaret Nally by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Kogan Page, 1991
Availability: Items available for loan: National Library of India (1)Call number: E 659.2 In 8.

6.
Digital public relations and marketing communication trends in Africa / edited by Anne W. Njathi and Brandi Watkins. by Series: Routledge new directions in PR & communication research
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 659.20285/4678096.

7.
Emotion marketing : the hallmark way of winning customers for life/ Scott Robinett and Claire Brand with Vicki Lenz; [foreword by Don Hall] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 R 552.

8.
Customer value creation behavior [electronic resource] / Youjae Yi. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, 2014
Online resources:
Availability: Items available for loan: National Library of India (1).

9.
10.
Revolutionize your customer experience/ Colin Shaw by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Basingstoke, Hampshire, Eng. : Palgrave Macmillan, c2005
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Sh 26.

11.
Handbook of research on leveraging consumer psychology for effective customer engagement / ed. Norazah Mohd Suki by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Hershey, Pa. : Business Science Reference, 2017
Availability: Items available for loan: National Library of India (1)Call number: R.R. 658.8342 H 191.

12.
The service providers/ Dana Yagil by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Basingstoke, Hampshire, Eng. : Palgrave Macmillan, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Y 1.

13.
Why Customers Would Rather Have a Smartphone than a Car: relationship retailing as an opportunity / Cor Molenaar by Series: Library Edition: Operational Research
Publication details: London : Routledge, 2020
Availability: Items available for loan: National Library of India (1)Call number: R.R.658.8342 M 732.

14.
Handling customer complaints : in-house and third party strategies : a federal trade commission manual for businesses / by Lemuel Dowdy, Jill Goodrich-Mahoney [and] Kerry Stoebner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Washington, D. C. : United States Government Printing Office, 1980
Availability: Items available for loan: National Library of India (1)Call number: U.S 658.812 D 753.

15.
16.
Designing and delivering superior customer value: concepts, cases and applications/ Art Weinstein and William C. Johnson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boca Raton: St. Lucie Press, 1999
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 W 433.

17.
Social labels : tools for ethical trade : executive summary / prepared by Simon Zadek, Sanjiv Lingayah, and Maya Forstater. by Series: Employment & social affairs. Industrial relations and industrial change
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Luxembourg : Office for Official Publications of the European Communities , 1998
Availability: Items available for loan: National Library of India (1)Call number: EC 174.4.

18.
The lead ladder : turn strangers into clients, one step at a time/ Marcus Schaller by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 658.85 Sch 15.

19.
Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy/ Bill Stinnett by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2005
Availability: Items available for loan: National Library of India (1)Call number: E658.8342 St57.

20.
The ten demandments : rules to live by in the age of the demanding consumer/ Kelly Mooney with Laura Bergheim by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New Delhi : Tata McGraw-Hill Education, 2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 M 779.

                                                                           
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