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1.
Direct mail design / Raymond A. Ballinger by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Reinhold Pub. Corp., c1963
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.133 B 214.

2.
D.G.M.S. circulars : part-vii / L.C. Kaku by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Dhanbad : Dhanbad Publishers, 1967
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.133 K 123.

3.
The Dartnell direct mail and mail order handbook/ Richard S. Hodgson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chicago: Dartnell, 1965
Availability: Items available for loan: National Library of India (1)Call number: E 659.133 H 668.

4.
Advertising in action/ Ralph Harris and Arthur Seldon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: The Institute of Economic Affairs, 1962
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 H 243.

5.
Export Advertising/ David Leslie Brown by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Ronald Press, c1923
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 B 812.

6.
Successful direct mail advertising and selling/ Robert Stone by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey: Prentice-Hall, 1963
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 St 72.

7.
Making it sell: for advertisers and printers/ J. Perry by Series: The art and practice of printing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Sir ISAAC Pitman, [19-?]
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 P 429.

8.
Introduction to advertising/ Arthur Judson Brewster, Herbert Hall Palmer and Robert G. Ingraham by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1954
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 B 758.

9.
The Copywriter's guide/ edited by Elbrun Rochford French by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Harper, c1959
Availability: Items available for loan: National Library of India (1)Call number: E 659.1322 F 887.

10.
Advertising methods and media/ Walter A. Gaw by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: San Francisco: Wadsworth Pub., c1961
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 G 248.

11.
The Advertising business: operation creativity media planning integrated communications/ edited by John Philip Jones by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Thousand oaks: SAGE, c1999
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 Ad 96 j.

12.
Printing and promotion handbook : how to plan, produce and use printing, advertising and direct mail / Daniel Melcher and Nancy Larrick by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1966
Availability: Items available for loan: National Library of India (1)Call number: E 655.03 M 481 (2).

13.
The advertising handbook for small business/ Dell Dennison by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai: Jaico Pub., c1999
Availability: Items available for loan: National Library of India (1)Call number: E 659.102 D 424.

14.
Handbook of international direct marketing / edited by John Dillon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : McGraw-Hill, c1976
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 D 587.

15.
Printing and promotion handbook: how to plan, produce, and use printing, advertising, and direct mail/ Daniel Melcher and Nancy Larrick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Newyork: McGraw-Hill, 1949
Availability: Items available for loan: National Library of India (1)Call number: E 655.03 M 481.

16.
Printing and promotion handbook: how to plan, produce and use printing advertising and direct mail/ Daniel Melcher and Nancy Larrick by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Newyork: Mc Graw - Hill, 1956
Availability: Items available for loan: National Library of India (1)Call number: E 655.03 M 481 (1).

                                                                           
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