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1.
Relationship marketing [electronic resource] : theory and practice / edited by Francis Buttle. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: London : Paul Chapman, 1996
Online resources:
Availability: Items available for loan: National Library of India (1).

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2.
Relationship marketing : concepts, theories and cases/ Supriya Biswas. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : PHI Learning, c2014
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 B 545 (1).

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3.
Handbook of relationship marketing\h [electronic resource] /\c Jagdish N. Sheth, Atul Parvatiyar, editors. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, [Calif.] ;\aLondon :\b Sage,\c c2000.
Online resources:
Availability: Items available for loan: National Library of India (1).

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4.
Customer relationship management : a strategic approach / Lakshman Jha by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Global India Pub., c 2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 J 559.

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5.
Understanding CRM/ Seema Girdhar by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Excel Books , 2013
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 G 442.

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6.
Customer relationship management / by D. Ravikumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Erode : Pallavi Pubs., 2008
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.812 R 197.

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7.
Total customer value management : transforming business thinking / Gautam Mahajan by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Response, 2011
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 M 277 t.

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8.
TRM : total relationship management/ Mosad Zineldin by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Overseas, 2006
Availability: Items available for loan: National Library of India (1)Call number: E 338.658 Z 67.

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9.
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Customer relatship management (CRM) / P.P. Singh and N. Jinender Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Regal Pub., c2009
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Si 64.

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10.
Customer relationship management/ Mallika Srivastava by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Vikas Pub., 2016
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Sr 38.

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11.
Marketing the sports organisation [electronic resource] : building networks and relationships / Alain Ferrand and Scott McCarthy. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Language: English
Publication details: New York : Routledge, 2008
Online resources:
Availability: Items available for loan: National Library of India (1).

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12.
Relationship marketing [electronic resource] : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by Series: Advanced marketing series
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Los Angeles [Calif.] ; London : SAGE, 2010
Online resources:
Availability: Items available for loan: National Library of India (1).

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