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1.
Brands as engines for profit by
Material type: Text Text; Format: print
Publication details: 2012
Availability: Items available for loan: National Library of India (1).

2.
The ultimate secrets of advertising [electronic resource] / John Philip Jones. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: London : SAGE, c2001
Online resources:
Availability: Items available for loan: National Library of India (1).

3.
The advertising business [electronic resource] : operations, creativity, media planning, integrated communications / edited by John Philip Jones. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
Online resources:
Availability: Items available for loan: National Library of India (1).

4.
Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004
Online resources:
Availability: Items available for loan: National Library of India (1).

5.
Advertising organizations and publications [electronic resource] : a resource guide / edited by John Philip Jones. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2000
Online resources:
Availability: Items available for loan: National Library of India (1).

6.
How advertising works [electronic resource] : the role of research / edited by John Philip Jones. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1998
Online resources:
Availability: Items available for loan: National Library of India (1).

7.
How to use advertising to build strong brands [electronic resource] / edited by John Philip Jones. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
Online resources:
Availability: Items available for loan: National Library of India (1).

8.
Brands as engines for profit: universal guidelines on how to drive growth/ John Philip Jones by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education, 2012
Other title:
  • How to drive growth
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 J 718 br.

9.
International advertising [electronic resource] : realities and myths / edited by John Philip Jones. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2000
Online resources:
Availability: Items available for loan: National Library of India (1).

                                                                           
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