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1.
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Pinnacle, 2010
Availability: Items available for loan: National Library of India (1)Call number: E 658.802 B 583.

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2.
Fizz : harness the power of world of mouth marketing to Drive brand growth/ Ted Wright by
Material type: Text Text; Format: print ; Audience: General;
Language: English
Publication details: New Delhi : McGraw-Hill Education, 2015
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 W 936.

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3.
Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Reference Press, 2011
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 297.

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4.
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Legends in marketing / Christian Gronroos by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE, 2013
Availability: Items available for loan: National Library of India (8)Call number: E/O 658.80092 G 898, ...

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5.
Strategic integrated marketing communications [electronic resource] / Larry Percy. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon : Routledge, 2014
Online resources:
Availability: Items available for loan: National Library of India (1).

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6.
Branding demystified [electronic resource] : plans to payoffs / Harsh V. Verma. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Delhi ; London : Response, c2010
Online resources:
Availability: Items available for loan: National Library of India (1).

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7.
Marketing communications [electronic resource] / Lynne Eagle ... [et al.]. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: New York : Routledge, 2015
Online resources:
Availability: Items available for loan: National Library of India (1).

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8.
The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2012
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.2 H 191 s.

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9.
Branding demystified : plans to payoffs / Harsh V. Verma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books, 2010
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 V 59.

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10.
Advertising and Integrated marketing Communications / Kruti Shah by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : McGraw-Hill Education (India) Private Limited , c2014
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 Sh 13.

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11.
Advertising & IMC : principles & practice/ Sandra Moriarty...[et al.] by
Edition: 11th ed.
Publication details: Noida : Pearson India, 2021
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.1 Ad 96 m (11th ed.).

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12.
Export marketing / Jacob Cherian, Balkrishana Parab by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai : Himalaya Pub. House, 1997
Availability: Items available for loan: National Library of India (1)Call number: E 658.848 C 423.

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13.
Marketing communications management : analysis, planning, implementation/ Paul Copley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Los Angeles, Calif. : SAGE, 2014
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.802 C 791.

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14.
Successful sales promotion / Pran Choudhury, Ricky Elliott and Alan Toop by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Orient Longman, 1992
Availability: Items available for loan: National Library of India (1)Call number: E 658.82 C 392.

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15.
Advertising and promotion: an integrated marketing communications perspective/ George E. Belch & Michael A. Belch [and] Keyoor Purani by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : McGraw-Hill Education , 2013
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 B 411.

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