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1.
Services, marketing and management [electronic resource] / Audrey Gilmore. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: London : SAGE, c2003
Online resources:
Availability: Items available for loan: National Library of India (1).

2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.] by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : McGraw-Hill Education (India) Private Limited, 2013
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Se 69 (1).

3.
Winning in service markets : success through people, technology and strategy/ Jochen Wirtz by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Hackensack, N.J. : World Scientific, c2017
Availability: Items available for loan: National Library of India (1)Call number: E 658 W 749.

4.
Services marketing : text and cases in Indian context / K. Karunakaran by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Kolkata : Himalaya Publishing House, 2014
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 149 s.

5.
Legends in consumer behavior / Morris B. Holbrook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE, 2015
Availability: Items available for loan: National Library of India (15)Call number: E/O 658.8342 H 695, ...

6.
Services marketing: integrating customer focus across the firm/ Valarie A. Zeithaml...[et al.] by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Chennai : McGraw Hill Education, 2018
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Se 69 (7).

7.
Essentials of services marketing/ Jochen Wirtz, Christopher Lovelock; adapted by Jayanta Chatterjee, Gopal Das by
Edition: 3rd ed
Material type: Text Text; Format: print ; Audience: General;
Publication details: Noida (UP) : Pearson, 2019
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8 W 749.

8.
Marketing of services : (text and cases) / S. L. Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Ahmedabad : International Book House, 2012
Availability: Items available for loan: National Library of India (2)Call number: E/O 658.8 G 959 m, ...

9.
Service marketing/ V. N. Joshi by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Kanpur, India : Chandralok Prakashan, 2015
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 J 78.

10.
Services management and marketing / Sandip K. Bhatt , Manisha S. Bhatt by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Jaipur : Oxford Book Co., 2011
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 B 469 s.

11.
Services Marketing / Kamal Yadava, Mohd. Altaf Khan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Arise Pub., c2005
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Y 1.

12.
Services marketing : people, technology, strategy/ Jochen Wirtz, Christopher Lovelock by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Jersy : World Scientific, 2016
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8 L 944 (1).

13.
Handbook of services marketing & management [electronic resource] / Teresa A. Swartz, Dawn Iacobucci, editors. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand oaks, [Calif.] ; London : SAGE, c2000
Online resources:
Availability: Items available for loan: National Library of India (1).

14.
Service marketing and customer relationship/ Prakash M. Tayle, Bhagwat P. Narnaware and Balasaheb T. Gawande by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Kanpur: Gaurav Books , 2016
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 T 21.

                                                                           
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