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1.
9 brand shaastras : nine successful brand strategies to build winning brands/ Jagdeep Kapoor by
Material type: Continuing resource Continuing resource; Format: print
Language: English
Publication details: New Delhi : Response Books, c2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 K 141 j.

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2.
Brand positioning : strategies for competitive advantage/ Subroto Sengupta by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c 2005
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 Se 56.

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3.
Primal branding : create zealots for your brand, your company, and your future/ Patrick Hanlon by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New York : Free Press, c 2006
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 H 195.

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4.
The best of branding : best practices in corporate branding/ James R. Gregory by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 G 862.

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5.
Designs for corporate image : the image of a company
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Rockport, Mass. : Rockport Pub., c1990
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.285 D 46.

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6.
The breakaway brand : how great brands stand out/ Francis J. Kelly, Barry Silverstein by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2006
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 K 296.

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7.
Warp - speed branding: the impact technology on marketing/ Agnieszka Winkler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: John Wiley, c1999
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 W 729.

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8.
Reputation marketing : building and sustaining your organization's greatest asset/ Joe Marconi. by Series: American marketing association
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 659.285 M 333.

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