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1.
What's in a name?: advertising and the concept of brands/ John Philip Jones by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Aldershort: Gower Pub., c1986
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 J 718.

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2.
Living brands : collaboration, innovation, customer fascination/ Raymonnd A. Nadeau by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2007
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 N 123.

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3.
A clear eye for branding : straight talk on today's most powerful business concept/ Tom Asacker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai : East West Books, 2006
Availability: Items available for loan: National Library of India (1)Call number: E 659.112 As 11.

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4.
Brands/ Marcel Danesi by Series: Routledge intorduction to media and communications
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New York : Routlede, 2006
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 D 199.

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5.
Brand equity management/ Paul Martin by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Global Vision Pub. House, 2009
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 M 363.

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6.
Advertising and promotion : communicating brands/ Chris Hackley by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: London : SAGE, 2005
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.1 H 116.

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7.
Differentiate or die : survival in our era of killer competition/ Jack Trout with Steve Rivkin by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Chennai : Westland, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 T 758.

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8.
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Brand positioning: strategies for competitive advantage/ Subroto Sengupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education, c1990
Availability: Items available for loan: National Library of India (1)Call number: E 659.12 Se 56.

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9.
Before the brand : creating the unique DNA of an enduring brand identity/ Alycia Perry with David Wisnom III by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New Delhi : Tata McGraw-Hill Education, c2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 P 434.

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