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1.
The people motivators: consumer and sales incetives in modern marketing/ Howard M Turner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1973
Availability: Items available for loan: National Library of India (1)Call number: E 658.82 T 853 p.

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2.
Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, 1994
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8 F 835.

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3.
Neuromarketing : a peep into customers minds/ J.K. Sharma...[et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : PHI Learning, 2010
Availability: Items available for loan: National Library of India (1)Call number: E 658.8342 N 398.

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4.
The marketing power of emotion/ John O'Shaughnessy , Nicholas Jackson O'Shaughnessy by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Oxford : The University Press, c2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.8342 Os 4.

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5.
Behavioural research for marketing : a practitioner's handbook / Julian Adams. by
Edition: 1st Edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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