Marketing research: measurement and method/ Donald S. Tull and Del I. Hawkins

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Material type: Text

TextLanguage: English Series: The Macmillan Series in MarketingPublication details: New York: Macmillan Pub., 1990Edition: 5th edDescription: xxii,836 p.; charts 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 658.83 T 822 m (1) (Browse shelf(Opens below))		1	Available		PUR000518589ENG

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Glossary: p. 793-813

Includes bibliographical references and index

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