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1.
One customer, divisible : linking customer insight to loyalty and advocacy behavior / Michael W. Lowenstein by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Australia : Thomson, c2005
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 L 952.

2.
Indispensable : how to becomme the company that your customers can`t live without/ Joe Calloway by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Hoboken, N.J. : John Wiley, c 2005
Availability: Items available for loan: National Library of India (1)Call number: E 658.8343 C 135.

3.
What's the secret? : to providing a world-class customer experience / John R. DiJulius by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Hoboken, N. J. : John Wiley, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 D 569.

4.
Selling to major accounts : tools, techniques, and practical solutions for the sales manager/ Terry R. Bacon by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Prentice-Hall, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.85 B 136.

5.
Customer loyalty: how to earn it, how to keep it/ Jill Griffin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Lexington Books, 1995
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 G 875.

6.
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability/ edited by John G. Freeland. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Ul 8.

7.
Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy/ Bill Stinnett by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2005
Availability: Items available for loan: National Library of India (1)Call number: E658.8342 St57.

8.
The ten demandments : rules to live by in the age of the demanding consumer/ Kelly Mooney with Laura Bergheim by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New Delhi : Tata McGraw-Hill Education, 2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 M 779.

9.
The ultimate question : driving good profits and true growth/ Fred Reichheld by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Availability: Items available for loan: National Library of India (1)Call number: E 658.1554 R 271.

                                                                           
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