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1.
Persuasive communication / Erwin P. Bettinghaus by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Holt, Rinehart and Winston, c1968
Availability: Items available for loan: National Library of India (1)Call number: E168 B466(10).

2.
Persuasive communication / Erwin P. Bettinghaus by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, : Holt, Rinehart and Winston, c1968
Availability: Items available for loan: National Library of India (1)Call number: E168 B466.

3.
Persuasion and healing : a comparative study of psychotherapy / Jerome D. Frank by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Baltimore : Johns Hopkins University Press, c1973
Availability: Items available for loan: National Library of India (2)Call number: E131.322 F851, ...

4.
Visual persuasion / by Stephen Baker by Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, 1961
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.10115 B 177.

5.
Getting through to people / Jesse S. Nirenberg by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Englewood Cliffs : Prentice-Hall, c1963
Availability: Items available for loan: National Library of India (1)Call number: E168 N629.

6.
A role of persuasion : thoughts on a nation, a people and the world to which they belong / P. V. Narasimha Rao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: enghin
Publication details: New Delhi : Ministry of Human Resource Development, Govt.of India , 1986
Availability: Items available for loan: National Library of India (1)Call number: GP327.54 N164.

7.
Experiments in persuasion / edited by Ralph L. Rosnow and Edward J. Robinson by Series: Social psychology
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Academic Press, 1967
Availability: Items available for loan: National Library of India (1)Call number: E/O 301.152 R 733.

8.
Persuasion : a means of social influence / Winston L. Brembeck and William S. Howell by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: National Library of India (1)Call number: E 168 B 75.

9.
Seeking and resisting compliance : why people say what they do when trying to influence others / Steven R. Wilson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : SAGE , c2002
Availability: Items available for loan: National Library of India (1)Call number: E 153.832 W 697.

10.
Propaganda, persuasion and polemic / edited by Jeremy Hawthorn by Series: Stratford-upon-Avon studies. Second series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : E. Arnold, c1987
Availability: Items available for loan: National Library of India (1)Call number: E 301.154 P 945.

11.
Coercive persuasion : a socio-psychological analysis of the "brainwashing" of American civilian prisoners by the Chinese Communists / Edgar H. Schein with Inge Schneier and Curtis H. Barker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay Asia Pub.House, c1962
Availability: Items available for loan: National Library of India (1)Call number: E131.333 Sch25.

12.
Propaganda and persuasion / Garth S. Jowett [and] Victoria O'Donnell by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE, c1992
Availability: Items available for loan: National Library of India (1)Call number: E 303.375 J 833.

13.
They just don't get it : Changing resistance into understanding/ Leslie Yerkes, Randy Martin; illustrations by Ben Dewey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2005
Availability: Items available for loan: National Library of India (1)Call number: E153.852 Y44.

14.
The complete idiot's guide to winning through negotiation / by John Ilich by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India, 1998
Other title:
  • Idiot's guide to winning through negotiation
Availability: Items available for loan: National Library of India (1)Call number: E 302.3 Il 5.

15.
The moulding of modern man : a psychologist's view of information, persuasion and mental coercion today / T. H. Pear by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : George Allen & Unwin, c1961
Availability: Items available for loan: National Library of India (1)Call number: E128.3 P313.

16.
Attitudes and persuasion / Phil Erwin by Series: Psychology focus series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Philadelphia : Psychology Press, 2001
Availability: Items available for loan: National Library of India (1)Call number: E152.4 Er95.

17.
The illusion of attitude change : towards a response contagion theory of persuasion / Jozef M. Nuttin ; with the collaboration of Annie Beckers by Series: European monographs in social psychology ; v. 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Academic Press, 1976
Availability: Items available for loan: National Library of India (1)Call number: E168 N97.

18.
Propaganda and persuasion / by Garth S. Jowett and Victoria O'Donnell by Series: People and communication ; v. 18
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Newbury Park, Calif. : SAGE, c1986
Availability: Items available for loan: National Library of India (1)Call number: E 301.154 J 833.

19.
They just don't get it! : changing resistance into understanding / Leslie Yerkes and Randy Martin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2005
Availability: Items available for loan: National Library of India (1)Call number: E 153.852 Y 144.

20.
The psychology of entertainment media : blurring the lines between entertainment and persuasion/ edited by L. J. Shrum by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Mahwah, N. J. : Lawrence Erlbaum Associates, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 659.1019 P 959.

                                                                           
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