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1.
Keep your customers (and keep them happy)/ Stanley J. Fenvessy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Homewood, Illinois: Dow Jones - Irwin, 1976
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 F 367.

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2.
The one to one manager: real world lessons in customer relationship management/ Don Peppers and Martha Rogers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Random House, 1999
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 P 396.

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3.
Markets of one: creating customer - unique value through mass customization/ edited by James H. Gilmore and B. Joseph Pine II by Series: The Harvard Business Reviews Book Series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Boston: Harvard Business Review Book, 2000
Availability: Items available for loan: National Library of India (1)Call number: E 658.85 M 341.

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4.
Customer relationship management/ H. Peeru Mohamed and A. Sagadevan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Vikas Pub. House, 2002
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 P 346.

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