Motivation in advertising: motives that make people buy/ Piere Martineau

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Material type: Text

TextLanguage: English Series: Mc Graw - Hill series in advertising and sellingPublication details: New York: McGraw-Hill, c1957Description: xiii, 210 p.: plates; 23 cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 659.10115 M366 (Browse shelf(Opens below))		Available		PUR000371261ENG

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Includes index

Bibliography: p. 203-206

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