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1.
On the writing of advertising/ Walter Weir by Series: McGraw - Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, 1960
Availability: Items available for loan: National Library of India (1)Call number: E 659.1322 W 433.

2.
Truth in advertising and other heresies/ Walter Weir by Series: Mc GRaw Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, 1963
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 W 433.

                                                                           
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