Commodity advertising: the economics and measurement of generic programs/ Olan D. Forker and Ronald W. Ward

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Material type: Text

TextLanguage: English Publication details: New York: Lexington Books, c1993Description: x, 294 p.; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 659.113 F 764 (Browse shelf(Opens below))		Available		PUR000523130ENG

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Includes index

Bibliography: p. 279-285

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