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1.
The craft of copywriting / June A. Valladares by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books, 2000
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.132 V 24.

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2.
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Copywriting and its presentation: a guide to advertisement and sales letter writing/ F.W. Jefkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Crosby Lockwood, 1958
Availability: Items available for loan: National Library of India (1)Call number: E 659.13 J 388.

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3.
Instant advertising/ Bradley J. Sugars by Series: Instant success series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 Su 32 i.

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4.
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How advertising is written and why/ Aesop Glim by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Dover Pub., 1945 c1961
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 G 498.

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5.
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On the writing of advertising/ Walter Weir by Series: McGraw - Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, 1960
Availability: Items available for loan: National Library of India (1)Call number: E 659.1322 W 433.

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6.
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The Copywriter's guide/ edited by Elbrun Rochford French by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Harper, c1959
Availability: Items available for loan: National Library of India (1)Call number: E 659.1322 F 887.

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7.
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How to write a good advertisement: a short course/ Victor O. Schwab by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Harper, c1962
Availability: Items available for loan: National Library of India (1)Call number: E 659.1322 Sch 91.

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8.
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Emergency response contacts listing directory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Washington, D.C. : United States Government Printing Office, 1981
Availability: Items available for loan: National Library of India (1)Call number: U.S 659.132 Us 3.

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9.
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Local authorities advertisements for staff: some notes on their form and content/ Royal Institute of Public Administration by
Material type: Text Text; Format: print
Language: English
Publication details: London: Royal Institute of Public Administration, 1959
Availability: Items available for loan: National Library of India (1)Call number: E 659.13 R 812.

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10.
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Tested advertising methods/ John Caples by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Harper, c1961
Availability: Items available for loan: National Library of India (1)Call number: E 659.132 C 173.

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11.
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Tested advertising methods/ John Caples by
Edition: 4th rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: D.B. Taraporevala, 1977
Availability: Items available for loan: National Library of India (1)Call number: E 659.132 C 173 (1).

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12.
The art of writing advertising/ interviewed by Denis Higgins; conversations with William Bernbach ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2004
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 H 535.

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13.
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Making and pay/ John Caples by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Harper and Brothers, 1957
Availability: Items available for loan: National Library of India (1)Call number: E 659.1323 C 172.

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14.
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The Compleat copywriter: a comprehensive guide to all phases of advertising communication/ Hanley Norins by Series: McGraw - Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1966
Availability: Items available for loan: National Library of India (1)Call number: E 659.1322 N 774.

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15.
1001 advertising tips/ Luc Dupont; translated by Josh Walllace by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Chennai : Westland, c2007
Availability: Items available for loan: National Library of India (1)Call number: E 659.132 D 927.

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16.
How to capture the advertising high ground/ Winston Fletcher by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Century Business, c1994
Availability: Items available for loan: National Library of India (1)Call number: E 659.13 F 632.

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17.
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English in advertising: a linguistic study of advertising in Great Britain/ Geoffrey N. Leech by Series: English language series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Longmans, 1966
Availability: Items available for loan: National Library of India (1)Call number: E 659.1322 L 516.

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18.
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Industrial advertising: planning, creating, evaluating and merchandising it more effectively/ Fredrick R. Messner, Marion Harper by Series: Mc Graw - Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1963
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 M 564.

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19.
Creative advertising concept and copy : a practical, multidisciplinary approach / Georgia-Zozeta Miliopoulou. by
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 659.1.

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20.
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Copy the core of advertising/ Aesop Glim by
Edition: 2nd rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Dover Pub., c1963
Availability: Items available for loan: National Library of India (1)Call number: E 659.1127 g 498.

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