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1.
Customer relationship management; text and cases / Ekta Rastogi by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Excel Books , c 2011
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 R 186.

2.
CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub., 2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 G 829 (2nd ed.).

3.
Siebel CRM 8.1 : navigation and configuration / Rishi Kumar Shrivastava by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c 2012
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Sh 38.

4.
How can I help you? : 5 mistakes to avoid in customer service / Debashis Sarkar by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Noida : Random House India, 2013
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Sa 73.

5.
Customer relationship management / Urvashi Makkar [and] Harinder Kumar Makhar by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2012
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 M 289.

6.
Award-winning customer service: 101 ways to guarantee great performance/ Renee Evenson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: PHI Learning, 2011
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Ev 23.

7.
Handbook of research on leveraging consumer psychology for effective customer engagement / ed. Norazah Mohd Suki by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Hershey, Pa. : Business Science Reference, 2017
Availability: Items available for loan: National Library of India (1)Call number: R.R. 658.8342 H 191.

8.
Understanding CRM/ Seema Girdhar by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Excel Books , 2013
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 G 442.

9.
24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books, 2009
Other title:
  • Twenty-four brand mantras
Availability: Items available for loan: National Library of India (2)Call number: E 658.827 K 141 (1), ...

10.
Customer value creation behavior [electronic resource] / Youjae Yi. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, 2014
Online resources:
Availability: Items available for loan: National Library of India (1).

11.
Winning in service markets : success through people, technology and strategy/ Jochen Wirtz by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Hackensack, N.J. : World Scientific, c2017
Availability: Items available for loan: National Library of India (1)Call number: E 658 W 749.

12.
Customer relationship management : concepts and cases / Alok Kumar Rai by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : PHI Learning c 2013
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 R 13 (1).

13.
Organisational schizophrenia : impact on customer service quality/ Gopal K. Gureja by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : SAGE, 2013
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 G 961 c.

14.
Value creation : the definitive guide for business leaders / Gautam Mahajan by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : SAGE Publications India, 2016
Availability: Items available for loan: National Library of India (1)Call number: E 658.4012 M 278.

15.
Lean customer engegement / Shil Niyogi by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : SAGE Publications India, 2016
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 N 654.

16.
9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books, c2009
Other title:
  • Nine brand shaastras
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 K 141 j (1).

17.
Address customer needs / Christine Kent by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Excel Books, 2012
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 K 413.

18.
Leading the starbucks way : 5 principles for connecting with your customers, your products, and your people / Joseph Michelli by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : McGraw-Hill Education (India) Private Limited, 2014
Availability: Items available for loan: National Library of India (1)Call number: E 658.4092 M 582 l.

19.
Total customer value management : transforming business thinking / Gautam Mahajan by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Response, 2011
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 M 277 t.

20.
TRM : total relationship management/ Mosad Zineldin by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Overseas, 2006
Availability: Items available for loan: National Library of India (1)Call number: E 338.658 Z 67.

                                                                           
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