Marketing communications: a behavioral approach to men, messages and media/ Edgar Crane

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Material type: Text

TextLanguage: English Publication details: New York: John Wiley, c1965Description: xiv, 569; 24 cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 659.1 C 85 (Browse shelf(Opens below))		Available		PUR000379228ENG

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Includes index

Bibliography: p. 547-558

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