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1.
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Advertising in India / Jiban Mukerjee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Calcutta : Jiban Mukerjee, 1954
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.1 M 896.

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2.
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Advertising in India / Jiban Mukerjee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Calcutta : Jiban Mukerjee, 1954
Availability: Items available for loan: National Library of India (1)Call number: S.T 659.1 M 896.

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3.
Planning for power advertising : A user's manual for students and practitioners/ Anand Bhaskar Halve by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books, c2005
Availability: Items available for loan: National Library of India (1)Call number: E 659.10954 H 169.

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4.
Advertising and consumer reaction in India:: a case study/ Navin Mathur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Jaipur: Print Well , 1986
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 M 426.

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5.
Shoveling smoke : advertising and globalization in contemporary India/ William Mazzarella by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Oxford University Press, 2003
Availability: Items available for loan: National Library of India (1)Call number: E 659.10954 M 458.

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6.
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Advertising in Indian newspapers 1780-1947/ Dasarathi Mishra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Berhampur: Ishani Pub., 1987
Availability: Items available for loan: National Library of India (1)Call number: E 659.1320954 M 691.

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7.
Behind powerful brands: from strategy to campaign/ John Philip Jones by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education, 2000
Availability: Items available for loan: National Library of India (1)Call number: E 659.1130954 J 718.

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8.
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Advertising management: an Indian perspective/ P.K. Agarwal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Meerut: Pragati Prakashan, 1998
Availability: Items available for loan: National Library of India (1)Call number: E 659.10954 Ag 15.

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9.
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Economics of advertising: in under developed economies with special reference to India/ Prabhu Narain Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Varanasi: Vishwavidyalaya Prakashan, 1973
Availability: Items available for loan: National Library of India (1)Call number: E 659.10954 Si 64.

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10.
Ad-study/ S. C. Kakar. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Bhubaneswar : Mark-Age, 2000
Availability: Items available for loan: National Library of India (1)Call number: E 659.132 K 123.

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11.
Marketing communications industry : entrepreneurial case studies/ Gautam Raj Jain, Raunica Ahluwalia by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Response Books, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.800954 J 199.

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12.
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Advertising in India : selected research studies / edited by D. R. Singh, R. K. Tandon, K. M. Upadhyay and N. K. Das by
Material type: Text Text; Format: print ; Literary form: Humor, satires, etc.
Language: English
Publication details: Ludhiana : Punjab Agricultural University, 1976
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.10954 Ad 96.

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13.
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Consuming identities : global advertising , marketing and cultural indentity in India/ Kimberly Anne Wright by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Ann Arbor, Mich. : University Microfilms International, 2007
Dissertation note: Thesis (ph.D.)-- Duke University, Graduate School, Department of Cultural Anthropology, 2001
Availability: Items available for loan: National Library of India (1)Call number: E 659.10954 W 933.

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14.
Role and the impact of advertising in promoting sustainable consumption in India/ N. Suresh, Rajat Chaudhuri and Pradeep S. Mehta; edited by Bipul Chatterjee by Series: CUTS monograph ; no. 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Jaipur: Centre for International Trade, Economics and Environment, 1998
Availability: Items available for loan: National Library of India (1)Call number: E 659.1965882 R 643.

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