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1.
Advertising and personal selling/ C.B.Gupta by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Sultan Chand, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 381.1 G 959 (1).

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2.
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Advertising and personal selling/ C.B.Gupta by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Sultan Chand, 2010
Availability: Items available for loan: National Library of India (1)Call number: E 381.1 G 959 (4th ed.).

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Marketing text, techniques, and cases/ Harry L. Hansen by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: D.B. Taraporevala, 1977
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 H 198.

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Marketing communications: frame works, theories and applications/ Chris Fill by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Prentice-Hall, 1955
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 F 48.

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