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1.
Marketing management: cases from the emerging countries/ edited by Harper W. Boyd...[etal.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Reading, Massachusetts: Addison - Wesley Pub., c1966
Availability: Items available for loan: National Library of India (1)Call number: E 658.83 B 692.

2.
Marketing research: text and cases/ Harper Boyd and Ralph Westfall by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Illionois: Richard D. Irwin, c1972
Availability: Items available for loan: National Library of India (1)Call number: E 658.83 B 692 m.

3.
Readings in marketing management / edited by Harper W. Boyd [and] M. C. Kapoor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay : Asia Pub. House, c1967
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8082 B 692.

4.
Marketing research: text and cases/ Harper W. Boyd, Ralph Westfall and Stanley F. Stasch by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Illinois: Richard D. Irwin, c1985
Availability: Items available for loan: National Library of India (1)Call number: E 658.83 B 692 m (1).

5.
Adversting management: Selected readings/ edited by Harper W. Boyd and Joseph W. Newman by
Edition: 1st Indian rep.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: D.B Taraporevala, 1972
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 B 692.

6.
Cases in advertising management/ Harper W. Boyd, Vernon Fryburger and Ralph Westfall by Series: McGraw - Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1964
Availability: Items available for loan: National Library of India (1)Call number: E 659.1127 B 692.

7.
Marketing management and adminstrative action/ Steuart Henderson Britt and Harper W. Boyd by Series: McGraw - Hill series in marketing and adverstising
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1963
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 B 777.

8.
Marketing mangement/ Harper W. Boyd and William F. Massy by Series: Harbrace series in business and ecomomics
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Harcourt Brace Jovanovich, c1972
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 B 692.

                                                                           
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