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1.
Principles of advertising and IMC/ Tom Duncan by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2005
Availability: Items available for loan: National Library of India (1)Call number: E 659.111 D 912.

2.
Advertising cultures : gender, commerce, creativity / Sean Nixon by Series: Culture, representationand identities
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : SAGE, 2003
Availability: Items available for loan: National Library of India (1)Call number: E 338.76591 N 654.

3.
Reading ads socially/ Robert Goldman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Routledge, 1992
Availability: Items available for loan: National Library of India (1)Call number: E 659.10420973 G 569.

4.
The codes of advertising: fetishism and the political economy of meaning in the consumer society/ Sut Jhally by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Routledge, 1990
Availability: Items available for loan: National Library of India (1)Call number: E 659.1042 J 559.

5.
Advertising in modern and postmodern times/ Pamela Odih by Series: Theory, culture & society
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : SAGE, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 Od 3.

6.
The role of advertising: a book of readings/ edited by C.H. Sandage, Vernon Fryburger by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Illinois: Richard D. Irwin, 1960
Availability: Items available for loan: National Library of India (1)Call number: E 659.1082 Sa 59.

7.
Advertising and promotion : communicating brands/ Chris Hackley by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: London : SAGE, 2005
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.1 H 116.

8.
The language of advertising/ Torben vestergaard and Kim Schroder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford: Basil Blackwell, c1985
Availability: Items available for loan: National Library of India (1)Call number: E 659.1014 V 638.

9.
Marketing and consumer research in the public interest/ edited by Ronald Paul Hill by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: SAGE, c1996
Availability: Items available for loan: National Library of India (2)Call number: E 658.8 M 341 h, ...

                                                                           
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