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1.
Social marketing : : new imperative for public health // by Richard K. Manoff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : : Praeger,, 1985
Availability: Items available for loan: National Library of India (1)Call number: E 362.1042 M 317.

2.
Theory of consumer behaviour/ Shri Prakash by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Vikas Pub. House, 2010
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8342 Sh 86.

3.
Contemporary marketing and consumer behavior: an anthropological sourcebook/ edited by John F. Sherry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif.: SAGE, c1995
Availability: Items available for loan: National Library of India (1)Call number: E 658.8342 C 767.

4.
Social marketing : new imperative for public health / Richard K. Manoff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Praeger, 1985
Availability: Items available for loan: National Library of India (1)Call number: E 362.1042 M 317.

5.
Society and marketing: an unconventional view/ edited by Norman Kangun by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Harper and Row, c1972
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 131.

6.
Marketing in a multicultural world/ ethnicity nationalism and cultural identity/ edited by Janeen Arnold Costa, Gary J. Bamossy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks,Calif.; Sage,; c1995
Availability: Items available for loan: National Library of India (1)Call number: E 658.8348 M 341.

7.
Information campaigns: balancing social values and social changes/ edited by Charles T. Salmon by Series: Sage annual reviews of communication research
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: California: SAGE, c1989
Availability: Items available for loan: National Library of India (1)Call number: E 659.111 In 3.

8.
Marketing ethics/ George G. Brenkert by Series: Foundations of business ethics
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Malden, Mass. : Blackwell, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 174.9381 B 75.

9.
Marketing ethics / George G. Brenkert by Series: Foundations of business ethics
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Malden, Mass. : Blackwell Pub., 2008
Availability: Items available for loan: National Library of India (1)Call number: E 174.9381 B 75.

10.
Macromarketing - a global focus : marketing systems, societal development, equity & poverty/ edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II by Series: SAGE library in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Los Angeles, Calif. : SAGE, 2009
Availability: Items available for loan: National Library of India (4)Call number: E 658.8 M 248, ...

                                                                           
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