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1.
The Dartnell direct mail and mail order handbook/ Richard S. Hodgson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chicago: Dartnell, 1965
Availability: Items available for loan: National Library of India (1)Call number: E 659.133 H 668.

2.
Direct marketing : a futuristic approach/ S. Thirumal by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Chennai : Versa Books, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 381.1 T 349.

3.
Response : the complete guide to profitable direct marketing / Lois K. Geller by
Edition: Rev. and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford : The University Press, 2002
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.84 G 282.

4.
Successful direct marketing methods/ Bob Stone and Ron Jacobs by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2004
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.84 St 71.

5.
Integrated direct marketing: techniques and strategies for success/ Ernan Roman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1988
Availability: Items available for loan: National Library of India (1)Call number: E 658.84 R 661.

6.
2,239 tested secrets for direct marketing success / Denny Hatch [and] Don Jackson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c1998
Other title:
  • Two thousand two hundred thirty-nine tested secrets for direct marketing success
  • Direct marketing success.
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.84 H 281.

7.
2239 tested secrets for direct marketing success/ Denny Hatch and Don Jackson by
Material type: Continuing resource Continuing resource; Format: print
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2004
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.84 H 281.

8.
The marketing environment/ John A. Dawson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Croom Helm, 1979
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 D 325.

9.
Modern marketing dynamics and management/ Harry Walker Hepner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1955
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 H 411.

10.
Smart business solultions: direct marketing and customer management/ Douglas Gantenbein by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Prentice-Hall of India, 1999
Availability: Items available for loan: National Library of India (1)Call number: E 658.84 G 158.

11.
Advertising, sales and promotion management/ S.A. Chunawalla by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [s.l.]: [s.n.], 2001
Availability: Items available for loan: National Library of India (1)Call number: E 658.81 C 472.

12.
The master marketer: how to combine tried tested techniques with the latest ideas to achieve spectacular marketing success/ Christopher Ryan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Kogan Page, 1994
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 R 952.

13.
Direct marketing management/ Mary Lou Roberts, Paul D. Berger by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle: Prentice-Hall, c1999
Availability: Items available for loan: National Library of India (1)Call number: E 658.84 R 543.

                                                                           
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