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	1.	Brand segmentation : seven strategies for effective segmentation/ Jagdeep Kapoor by Kapoor, Jagdeep, 1960- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Macmillan, 2006 Availability: Items available for loan: National Library of India (1)Call number: E 658.8020954 K141. Place hold Request article Save to lists
	2.	Publicity and public relations/ Dorothy I. Doty by Doty, Dorothy I Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Aminjikarai, Chennai, c2007 Availability: Items available for loan: National Library of India (1)Call number: E 659.2 D 742. Place hold Request article Save to lists
	3.	Marketing management (an Indian perspective): text and cases/ Dr. R.L. Varshney and Dr. S.L. Gupta by Varshney, R.L. Dr Gupta, S.L. Dr [jt aut] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi: Sultan Chand, 2000 Availability: Items available for loan: National Library of India (1)Call number: E 658.8 V 438(1). Place hold Request article Save to lists

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