Market segmentation: conceptual and meothodological foundations/ Michel Wedel, Wagner A. Kamakura
Material type:
TextLanguage: English Series: International series in quantitative marketingPublication details: Boston: Kluwer Academic , 2000Edition: 2nd edDescription: xxii, 382 p.; 21 cmISBN: - 0792386353
- 658.802
| Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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National Library of India New English - Main Stack Division | New English | E 658.802 W 414 (Browse shelf(Opens below)) | Available | PUR000537298ENG |
Total holds: 0
Includes index
Bibliograhical references: p. 345-370
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