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Market segmentation: conceptual and meothodological foundations/ Michel Wedel, Wagner A. Kamakura

By: Contributor(s): Material type: TextTextLanguage: English Series: International series in quantitative marketingPublication details: Boston: Kluwer Academic , 2000Edition: 2nd edDescription: xxii, 382 p.; 21 cmISBN:
  • 0792386353
Subject(s): DDC classification:
  • 658.802
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Holdings
Item type Current library Collection Call number Materials specified Status Date due Barcode Item holds
Books Books National Library of India New English - Main Stack Division New English E 658.802 W 414 (Browse shelf(Opens below)) Available PUR000537298ENG
Total holds: 0

Includes index

Bibliograhical references: p. 345-370

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