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1.
Marketing power plays : how the world's most ingenious marketers reach the top of their game
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 M 341 b.

2.
The big book of marketing: lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2010
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 B 48.

3.
Buying behavior and marketing decision / Chester R. Wasson and David H. McConaughy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Appleton-Century-Crofts, c1968
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.83 W 288.

4.
Marketing research concepts and cases/ Donald R. Cooper, Pamela S. Schindler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2006
Availability: Items available for loan: National Library of India (1)Call number: E658.8 C784mr.

5.
International marketing/ John Fayer Weather by Series: Prentice Hall foundations of marketing series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Prentice-Hall of India, 1976
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 F 292.

6.
Case study solutions marketing/ GP. Capt. H. Kaushal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi: Macmillan, 2001
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 167 c.

7.
Marketing fundamentals: text and cases/ Harry A. Lipson and John R. Darling by Series: The Wiley marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: John Wiley, c1974
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 L 669.

                                                                           
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