Building implementable marketing models/ Philippe A. Naert and Peter S.H. Leeflang

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Material type: Text

TextLanguage: English Publication details: Leiden: Martinus Nijhoff Social Sciences, c1978Description: xii, 406 p.; 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 658.8019 N 129 (Browse shelf(Opens below))		Available		PUR000457952ENG

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Includes index

Bibliography: p. 375-394

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