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1.
Revival of the fittest : why good companies go bad and how great managers remake them/ Donald N. Sull by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Boston, Mass. : Harvard Business School Press, c 2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.406 Su 53.

2.
Designs for corporate image : the image of a company
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Rockport, Mass. : Rockport Pub., c1990
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.285 D 46.

3.
Corporate community relations: the principle of the neighbour of choice/ Edmund M. Burke by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Quorum Books, 1999
Availability: Items available for loan: National Library of India (1)Call number: E 658.408 B 917.

4.
Corporate reputations : strategies for developing the corporate brand / Grahame R. Dowling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page, 1994
Availability: Items available for loan: National Library of India (1)Call number: E 338.74 D 756.

5.
How to measure and manage your corporate reputation/ Terry Hannington by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Hants, Eng. : Gower, c2004
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.285 H 196.

6.
Principles of corporate communication/ Cees B.M. Van Riel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Prentice-Hall, c1995
Availability: Items available for loan: National Library of India (1)Call number: E 658.45 R 444.

7.
Reputation marketing : building and sustaining your organization's greatest asset/ Joe Marconi. by Series: American marketing association
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 659.285 M 333.

8.
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding/ Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: San Francisco, Calif. : Jossey-Bass, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 H 282.

9.
Marketing corporate image/ James R. Gregory and Jack G. Wiechmann by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Illinois: NTC Business Book, c1991
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 G 862.

                                                                           
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