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1.
Quantitative techniques in marketing analysis: text and reading/ Ronald E. Frank, Alfred A. Kuehn and William F. Massy by Series: Irwin Series in Quantitative Analysis for business
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Homewood: Richard D. Irwin, 1962
Availability: Items available for loan: National Library of India (1)Call number: E 658.83 F 851.

2.
An econometric approach to a marketing decision model/ Ronald E. Frank and William F. Massy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Massachusetts: MIT Press, c1971
Availability: Items available for loan: National Library of India (1)Call number: E 658.80151 F 851.

3.
Marketing mangement/ Harper W. Boyd and William F. Massy by Series: Harbrace series in business and ecomomics
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Harcourt Brace Jovanovich, c1972
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 B 692.

                                                                           
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