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1.
Optimal bundling: marketing strategies for improving economic performance/ edited by Ralph Fuerderer, Andreas Herrmann and Geroge Wuebker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Berlin: Springer - Verlag, 1999
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Op 7.

2.
The Marketing economy/ an analytical approach/ John C. Narver and Ronald Savitt by Series: Holt, Rinehart and Winston marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Holt, Rinehart and Winston, c1971
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 N 169.

                                                                           
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