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	1.	Managing customers as investments : the strategic value of customers in the long run/ Sunil Gupta, Donald R. Lehmann by Gupta, Sunil, 1961- Lehmann, Donald R Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Language: English Publication details: Upper Saddle River, N.J : Wharton School, 2005 Availability: Items available for loan: National Library of India (1)Call number: E 658.812 G 959 s. Place hold Request article Save to lists
	2.	Analysis for marketing planning/ Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Language: English Publication details: New Delhi : Tata McGraw-Hill Education, 2008 Availability: Items available for loan: National Library of India (1)Call number: E 658.8 L 528. Place hold Request article Save to lists
	3.	Product management/ Donald R. Lehmann, Russell S. Winer by Lehmann, Donald R Winer, Russell S [jt aut] Series: McGraw - Hill / Irwin series in marketing Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi: Tata McGraw-Hill Education, 2002 Availability: Items available for loan: National Library of India (1)Call number: E 658.56 L 528. Place hold Request article Save to lists

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