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1.
Innovation : leadership strategies for the competitive edge/ Thomas D. Kuczmarski by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.4063 K 952.

2.
Handbook of new product development management/ Christoph H. Loch and Stylianos Kavadias by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Amsterdam, The Netherlands : Elsevier, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.575 L 787.

3.
Product innovation strategy pure and simple: how winning companies out pace their competitors/ Michel Robert by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, 1995
Availability: Items available for loan: National Library of India (1)Call number: E 658.575 R 543.

4.
Managing the marketing functions: the challenge of customer centered enterprise/ Stewart A. Washburn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1988
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 W 275.

5.
Leading product innovation: acclerating growth in a product based business/ Marvin L. Patterson and John A. Fenoglio by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: John Wiley, 1999
Availability: Items available for loan: National Library of India (1)Call number: E 658.575 P 277.

6.
Winning by design: technology, product design and international competitiveness/ Vivien Walsh...[etal.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford: Blackwell, 1992
Availability: Items available for loan: National Library of India (1)Call number: E 658.57 W 731.

7.
Strategic management of technological innovation/ Melissa A. Schilling by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.575 Sch 33.

8.
Product leadership : pathways to profitable innovation/ Robert G. Cooper by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New York : A Member of the Perseus Books Group, c 2005
Availability: Items available for loan: National Library of India (1)Call number: E 658.576 C.

9.
New product development : managing and forecasting for strategic success / Robert J. Thomas by Series: The Portable MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : John Wiley, c1993
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.575 T 366.

10.
The fast path to corporate growth : leveraging knowledge and technologies to new market applications/ Marc H. Meyer by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Oxford : The University Press, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 658.4 M 575.

11.
Quality function deployment : linking a company with its customers / Ronald G. Day by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Milwaukee, Wis. : ASQC Quality Press, c1995
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.562 D 333.

12.
Maintainging the product portfolio: the commerical development concept/ American Mangement Association. Research and Development Division by Series: American Management Association Management Report. no. 42
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NewYork: American Mangement Association, c1960
Availability: Items available for loan: National Library of India (1)Call number: E 658.57 Am 35.

13.
Getting it right the first time : how innovative companies anticipate demand/ John Katsaros and Peter Christy by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Westport, Conn. : Praeger, 2005
Availability: Items available for loan: National Library of India (1)Call number: E 658.40355 K 156.

14.
Fast cycle time: how to aligen purpose, strategy and structure for speed/ Christopher Meyer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Free Press, c1993
Availability: Items available for loan: National Library of India (1)Call number: E 658.56 M 575.

15.
Winning marketing strategies/ Barry Felg by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey: Prentice-Hall, 1999
Availability: Items available for loan: National Library of India (1)Call number: E 658.802 F 323.

16.
New Product Success Stories: lessions form leading innovations/ edited by Robert J. Thomas by Series: New directons in business
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: John Wiley, 1995
Availability: Items available for loan: National Library of India (1)Call number: E 658.57 N 42.

17.
Strategic management of technology and innovation/ Robert A. Burgelman, Clayton M. Christensen [and] Steven C. Wheelwright by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2009
Availability: Items available for loan: National Library of India (1)Call number: E 658.514 B 91.

18.
New service development: creating memorable experiences/ edited by James A. Fitzsimmons and Mona J. Fitzsimmons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: SAGE, 2000
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 N 42.

19.
Modern marketing strategy/ edited by Edward C. Bursk, John F. Chapman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cambridge: Harvard University Press, c1964
Availability: Items available for loan: National Library of India (1)Call number: E 658.8082 B 948.

20.
Creating and marketing new products/ edited by Gordon Wills, Roy Hayhurst and David Midgley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Crosby Lockwood Staples, c1973
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 W 685.

                                                                           
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