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1.
Stark raving Ad : a giddy guide to Indian Ads you love ( or hate ) / Ritu Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Gurugram: Hachett Book Publishing India, 2018
Availability: Items available for loan: National Library of India (1)Call number: 659.143 Si 64.

2.
The Scope of integrated marketing communications in India/ Deepika Kurl by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Ann Arbor, Mich. : University Microfilms International, 2007
Dissertation note: Thesis (Ph.D.) - San Jose State University, 2002
Availability: Items available for loan: National Library of India (1)Call number: E 658.8020954 K 965.

3.
Consuming identities : global advertising , marketing and cultural indentity in India/ Kimberly Anne Wright by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Ann Arbor, Mich. : University Microfilms International, 2007
Dissertation note: Thesis (ph.D.)-- Duke University, Graduate School, Department of Cultural Anthropology, 2001
Availability: Items available for loan: National Library of India (1)Call number: E 659.10954 W 933.

4.
Strategic corporate communication/ Paul A. Argenti by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c 2007
Availability: Items available for loan: National Library of India (2)Call number: E 658.45 Ar 37 p, ...

                                                                           
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