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1.
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Big brands, big trouble : lessons learned the hard way / Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Madras : East West Books, 2001
Availability: Items available for loan: National Library of India (1)Call number: E/O 380.1 T 758.

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2.
Postioning: the battle for your mind/ Al Ries and Jack Trout by
Edition: Tata McGraw-Hill ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education, c2003
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 R 445.

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3.
Marketing warfare/ Al Ries and Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education, c1986
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 R 445.

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4.
Differentiate or die : survival in our era of killer competition/ Jack Trout with Steve Rivkin by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Chennai : Westland, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 T 758.

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5.
A genie's wisdom: a fable of how a CEO became a marketing genius/ Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai: East West Books, 2003
Availability: Items available for loan: National Library of India (1)Call number: E 658 T 758.

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