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1.
Consumer bahavior and managerial decision making/ Frank R. Kardes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Prentice-Hall of India, 2002
Availability: Items available for loan: National Library of India (1)Call number: E 658.8342 K 145.

2.
Consumer behavior and managerial decision making/ Frank R. Kardes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Massachusetts: Addison - Wesley, c1999
Availability: Items available for loan: National Library of India (1)Call number: E 658.8342 K 145.

3.
The marketing process: an introduction/ Manley Howe Jones by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Harper and Row, c1965
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 J 721.

4.
Truth : new rules for marketing in a sheptical world/ Lynn Upshaw by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.802 Up 7.

5.
Predictive modelling in strategic marketing/ Purba Halady Rao by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : PHI Learning, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.83 H 128.

6.
Strategic marketing : making decisions for strategic advantage/ Musadiq A. Sahaf by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : PHI Learning, c 2019
Availability: Items available for loan: National Library of India (1)Call number: E 658.802 Sa 19 (2nd ed.).

7.
How to...market yourself: a practical guide to winning at work/ Ian Phillipson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai: Jaico Pub. House, 1998
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 P 547.

8.
Strategic marketing : making decisions for strategic advantage/ Musadiq A. Sahaf by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Prentice-Hall, c 2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.802 Sa 19.

9.
How to sell your way through life: the principles of psychology.../ Napoleon Hill by
Edition: 3rd Indian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: D.B. Taraporevala, [19--]
Availability: Items available for loan: National Library of India (1)Call number: E 658.801 H 554.

10.
Marketing management: analysis and planning/ John A. Howard by
Edition: rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Illinois: Richard D. Irwin, 1963
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 H 834.

11.
Positive marketing/ edited by S. Krishna by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Hemkunt Press, 1968
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 897.

12.
Mathematical models in marketing: a survey, the stage of development, some extensions and applications/ Dr. P.S.H. Leeflang by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Leiden: H.E. Stenfert Kroese, c1974
Availability: Items available for loan: National Library of India (1)Call number: E 658.80182 L 517.

13.
Global marketing management/ Warren J. Keegan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Prentice-Hall of India, 1995
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 243 g.

14.
Marketing and finanacial control/ A.S. Johnson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford: Pergamon Press, 1967
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 J 63.

15.
Marketing: strategy and functions/ Eugene J. Kelley by Series: Prentice - Hall foundations of marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey: Prentice-Hall, c1965
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 287.

16.
Marketing strategy: business - to - business consumer goods services/ A. Nag by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi: Macmillan India, 2002
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 N 131 p.

17.
Information-driven marketing decisions: development of strategic information systems/ A. Coskun Samli by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: West port: Quorum Books, c1996
Availability: Items available for loan: National Library of India (1)Call number: E 658.802 Sa 45.

18.
The Marketing decision/ William F. O'Dell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: American Management Association, c1968
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Od 2.

19.
Launching new products in competitive markets/ R.N. Skinner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Casell / Associated Business Programmes, 1972
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Sk 35.

20.
The Marketing decision/ William F. O'Dell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: Taraporevala Pub. Industries, 1977
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Od 2.

                                                                           
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