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	1.	Concurrent marketing: integrating product, sales, and services/ Frank V. Cespedes by Cespedes, Frank V Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston: Harvard Business Press, c1995 Availability: Items available for loan: National Library of India (1)Call number: E 658.8 C 337 i. Place hold Request article Save to lists
	2.	Managing marketing linkages: text cases and readings/ Frank V. Cespedes by Cespedes, Frank V Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey: Prentice-Hall, c1996 Availability: Items available for loan: National Library of India (1)Call number: E 658.3 C 337. Place hold Request article Save to lists

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