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1.
Integrated marketing communications/ Niraj Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Mumbai : Himalaya Pub. House, 2009
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.802 K 96.

2.
How to avoid taking yourself out of sales/ Robert E. Berk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: D.B. Taraporevala, 1979
Availability: Items available for loan: National Library of India (1)Call number: E 658.85 B 455 h.

3.
A reader in marketing communications/ edited by Philip J. Kitchen . . . [et al] by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: London : Routledge, 2005
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.83 R 223.

4.
The Practice of advertising/ edited by Norman Hart by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford: Bulterworth Heinemann, 1995
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 P 881.

5.
Cases in advertising and communications management in India / Subroto Sengupta by
Material type: Text Text; Format: print ; Literary form: Humor, satires, etc.
Language: English
Publication details: Ahmedabad : Indian Institute of Management, c1976
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.10954 Se 56.

6.
Customor visits: building a better market focus/ Edward F. Mc Quarrie by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: SAGE, c1993
Availability: Items available for loan: National Library of India (1)Call number: E 658.834 M 242.

7.
On the writing of advertising/ Walter Weir by Series: McGraw - Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, 1960
Availability: Items available for loan: National Library of India (1)Call number: E 659.1322 W 433.

8.
Seven seconds to success in selling/ Willie Gayle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: D.B. Taraporevala, 1977
Availability: Items available for loan: National Library of India (1)Call number: E 658.85 G 256.

9.
A reader in marketing communications / edited by Philip J. Kitchen ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, c2005
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.83 R 223.

10.
English language in advertising: a linguistic study of Indian Press advertising/ Indubala H. Pandya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi: Ajanta Pub., 1977
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 P 192.

11.
Advertising management/ Kavita Krishnamurthi by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Global Vision Pub., 2007
Availability: Items available for loan: National Library of India (2)Call number: E 659.1 K 897 , ...

12.
Media marketing: how to get your name and story in print and on the air/ Peter G. Miller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cambridge: Harper and Row, c1987
Availability: Items available for loan: National Library of India (1)Call number: E 658.287 M 617.

13.
Contemporary marketing and consumer behavior: an anthropological sourcebook/ edited by John F. Sherry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif.: SAGE, c1995
Availability: Items available for loan: National Library of India (1)Call number: E 658.8342 C 767.

14.
Airlines advertising: its impact on society/ John J.C.I. Ihalauw by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bangalore: The Ecumenical Christian Centre, 1971
Availability: Items available for loan: National Library of India (1)Call number: E 659.193877 Ih 1.

15.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow [and] Donald Baack by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India, c2004
Other title:
  • Integrated advertising, promotionand marketing communications
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.1 C 626.

16.
Contemporary advertising/ William F. Arens by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New Delhi : Tata McGraw-Hill Education, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 Ar 33.

17.
How to do business in branded goods: the construction and use of the marketing plan/ Eric A.G. Morgon by Series: Professional perspectives in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Longman Group, c1972
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 M 821.

18.
The Compleat copywriter: a comprehensive guide to all phases of advertising communication/ Hanley Norins by Series: McGraw - Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill, c1966
Availability: Items available for loan: National Library of India (1)Call number: E 659.1322 N 774.

19.
The art of international negotiation/ Frederick Posses by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Business Books, 1978
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 P 844.

20.
Marketing communications: a behavioral approach to men, messages and media/ Edgar Crane by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: John Wiley, c1965
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 C 85.

                                                                           
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