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1.
And now a few words from me : advertising's leading critic lays down the law, once and for all/ Bob Garfield by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 G 18.

2.
Upajībikā hisābe bijñāpan / উপজীবিকা হিসাবে বিজ্ঞাপন / সন্তোষ কুমার দে De, Santoṣ Kumār by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Bengali
Publication details: কলিকাতা : ইউনিভার্সাল বুক, 1962
Availability: Items available for loan: National Library of India (1)Call number: B 659.1 D 712 u.

3.
Upajībikā hisābe bijñāpan / উপজীবিকা হিসাবে বিজ্ঞাপন / সন্তোষ কুমার দে De, Santoṣ Kumār by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Bengali
Publication details: কলিকাতা : ইউনিভার্সাল বুক, 1949
Availability: Items available for loan: National Library of India (1)Call number: B 659.1 D 712 u.

4.
Prayojanīya aprayojanīya / প্রয়োজনীয় অপ্রয়োজনীয় / p Utsa mānuṣ publication by
Material type: Text Text; Format: print ; Literary form: Humor, satires, etc.
Language: Bengali
Publication details: কলকাতা : উত্স মানুষ পাবলিকেশন, 1988
Availability: Items available for loan: National Library of India (1)Call number: B 659.1 J 384.

5.
How to promote and advertise/ Michael E. Allen by Series: Books on management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Lotus Press, c2006
Availability: Items available for loan: National Library of India (1)Call number: E659.13 Al 54ad.

6.
The next evolution of marketing : connect with your customers by marketing with meaning/ Bob Gilbreath by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2010
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 G 371.

7.
Production and creativity in advertising/ Robin B. Evans by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Allahabad : Wheeler Pub., 1992
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 Ev 16 p.

8.
Brek ke bāda : dūrdarśan ke vijñāpnoṁ meṁ upbhoktā-saṅskṛti ke rūpoṁ kā addhyan / ब्रेक के बाद : दूरदर्शन के विज्ञापनों में उपभोक्ता-संस्कृति के रुपों का अध्ययन / सुधीश पचौरी Pacaurī, Sudhiś, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Hindi
Publication details: नई दिल्ली : राधा कृष्णा प्रकाशन, 1998
Availability: Items available for loan: National Library of India (1)Call number: H 659.152 P 115 b.

9.
Advertising : its role in modern marketing / S. Watson Dunn by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Holt, Rinehart and Winston, c1969
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.1 D 922.

10.
Introduction to advertising/ S. Ganesh by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Radha, 2005
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 G 154.

11.
How to write advertisements/ Constance E. Miller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Calcutta: [s.n.], 1923
Availability: Items available for loan: National Library of India (1)Call number: 135.H.143.

12.
Brek ke bād : dūrdarśan ke vijñāpnoṁ meṁ upbhoktā-saṁskṛti ke rūpoṁ kā addhyan / ब्रेक के बाद : दूरदर्शन के विज्ञापनों में उपभोक्ता-संस्कृति के रुपों का अध्ययन / सुधीश पचौरी Pacaurī, Sudhīśa by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Hindi
Publication details: नई दिल्ली : राधा कृष्णा प्रकाशन, 1998
Availability: Items available for loan: National Library of India (1)Call number: H659.152 P115b.

13.
Kārobar baṛhane kī tarkībeň / کار وبار بڑھانے کی ترکیبیں / کالی چرن گپتا Guptā, Kālī Caran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Urdu
Publication details: دہلی : دیہاتی پستک بھنڈار، [n.d.]
Other title:
  • بیوپار کی کنجی
Availability: Items available for loan: National Library of India (1)Call number: U659.1 Gu841.

14.
Communication skills/ Rajendra Pal and J.S. Korlahalli by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Sultan Chand, 2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.45 P 17 (2).

15.
Advertising on trial: managing your agency for effective results/ Jim Ring by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Financial Times, c1993
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 R 472.

16.
Vigyapan : nirman aur prakirya विज्ञापन : निर्माण और प्रक्रिया/ निशांत सिंह Singh, Nishant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Hindi
Publication details: गाजियाबाद : रणविजय प्रकाशन, 2001
Availability: Items available for loan: National Library of India (1)Call number: H 659.11 Si 7454 vi.

17.
The (un)common sense of advertising : getting the basics right / Sanjay Tiwari by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Response Books, 2003
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 T 543.

18.
The want makers : lifting the lid off the world advertising industry : how they make you buy / Eric Clark by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Hoddertoughton, c1988
Availability: Items available for loan: National Library of India (1)Call number: E 338.476591 C 547.

19.
A reader in marketing communications / edited by Philip J. Kitchen ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, c2005
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.83 R 223.

20.
English language in advertising: a linguistic study of Indian Press advertising/ Indubala H. Pandya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi: Ajanta Pub., 1977
Availability: Items available for loan: National Library of India (1)Call number: E 659.1 P 192.

                                                                           
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