First-mover advantage : a cross-national comaprison of mature and emerging market consumers' attitude toward pioneer and follower brands / by Tarek T. Mady

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Material type: Text

TextLanguage: English Publication details: Ann Arbor, Mich. : University Microfilms International , 2007Description: xiii, 286p. : 22 cmSubject(s):

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Dissertation note: Thesis(Ph.D) -- Old Dominion University, 2004

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 658.8343 M 267 (Browse shelf(Opens below))		Available		PUR000556507ENG

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Reprint of the Thesis by University Microfilms International, Ann Arbor, Mich.

Thesis(Ph.D) -- Old Dominion University, 2004

Includes bibliographical references

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