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1.
The Marketing mirage: how to make it a reality/ Colin McIver by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: William Heinemann, 1987
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 M 226.

2.
Marketing and the computer/ I.St. J. Hugo by Series: The Commonwealth and International Library
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford: Pergamon Press, 1967
Availability: Items available for loan: National Library of India (1)Call number: E 651.26 H 874.

3.
Global marketing management/ Warren J. Keegan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Prentice-Hall of India, 1995
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 243 g.

4.
Marketing planning and competitive strategy/ Eugene J. Kelley by Series: Prentice - Hall foundations of marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Prentice-Hall of India, 1976
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 287 ma.

                                                                           
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