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Advertising principles & practice/ Wells William, Sandra Moriarty, John Burnett

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Prentice-Hall, c 2006Edition: 7th edDescription: xxix, 592 p. : ill., ports.; 28 cmISBN:
  • 9788120333048 (pbk)
Subject(s): DDC classification:
  • 659.1 22
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Holdings
Item type Current library Collection Call number Materials specified Status Date due Barcode Item holds
Books Books National Library of India New English Oversized - Main Stack Division New English Oversized E/O 659.1 W 462 (1) (Browse shelf(Opens below)) Available DBA000105186ENG
Total holds: 0

Includes bibliographical references and index

Glossary: p. 557-570

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